Do you remember the Great Northeast Blackout of 2003?

If you were one of the 55 million people in the 8 U.S. Northeastern and Midwestern states, including portions of Canada, who were impacted by the Northeast Blackout of 2003, you may remember August 14, 2003 painfully well. Enduring the two hot, uncomfortable and chaotic days without power, and in some areas, without clean water, served as a sharp reminder of our dependence upon energy and how it touches virtually every aspect of our lives. Industry, transportation, water supply, safety and communications felt the widespread effects. A frightening new element to consider was the blackout also highlighted the ease of which the power grid could be taken down and possibly exploited for terrorism during a future blackout, since many systems that would have detected unauthorized border crossings, port landings, or access to vulnerable sites…. failed.

A cascading series of failures triggered the blackout, involving system error, human error, natural events, communication, and a large, complex, interdependent electric grid system. But valuable lessons were learned from the blackout, including a stronger sense of awareness to the fragility of an aging power grid infrastructure and the urgency to diversify our energy sources. Energy efficiency of our homes and businesses is the fastest and cheapest way to ease pressure on our electricity system. On a national level, work continues on the implementation of cost-effective energy efficiency and demand management measures through federal and state standards and rebate-based incentive programs which can reduce stress and congestion on the transmission and distribution system, avoid the need to build costly new power plants and lines, reduce pollution through renewable solutions, and pay for themselves in energy savings.

Individuals can do their part in contributing to energy conservation. Consumers are often poorly informed of the savings using energy efficient products. Your personal effort in taking the extra time to evaluate options when purchasing appliances, large and small, can collectively and positively impact energy conservation efforts. This handy guide will help you and your family begin energy conservation habits at home and is available at www.awarenessideas.com:

What about outside the home? In factories, schools, and hospitals where 60% of all electrical energy consumed in the U.S. is by electric motors, keeping employees informed and enlightened will play a vital role in identifying, monitoring, and eliminating energy inefficiencies. Informative booklets like this:
can help raise employee energy efficiency awareness in the workplace. Visit www.awarenessideas.com for more useful products.

Over six years have passed since the blackout. It’s long past time to get smarter about our electricity. Energy conservation awareness is the first step to implementing change. Kick off your own energy conservation awareness campaign, whether it be in your home, or on a larger scale industrial level. A great way to get started is by visiting Here… for ideas and incentives that will help communicate your message in ways that will create interest and motivate people to action. Get to know us, we can help you incorporate our awareness products into an integrated solution that moves you toward your energy conservation goals.


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